The mobile web and app wave hit us years ago, but many retail brands are still adjusting to the new buying reality. More people now browse the web on mobile devices than desktops. Customers discover brands in different ways, learn about products with a mix of old and new channels, and expect an easy and convenient buying process.
When done effectively, creating retail experiences driven by personalization can increase both conversion and customer satisfaction. Here are some rules for the road when planning and executing personalization efforts.
User-centered design principles can aid Financial Services companies looking to build beyond their bricks & mortar footprint. Products, processes, and systems need to be crafted through a customer-centric lens. This means adopting more of a Fintech mindset and culture, placing a premium on the digital customer experience and developing new business models. Here are four ways to apply user-centered design today.
You know that at Zemoga we are experts at building better digital experiences for our clients, you might be wondering how we do it. Well, it is all about the talent.
Financial Services companies are in the vanguard of investing in digital to improve customer experience and internal operations. Regulatory and compliance requirements can make managing these efforts more complex. Below are recommendations for simplifying and streamlining workflow to maximize return on creative technology investments.
Digital transformation has been going on for decades. First it was on the financial side of the enterprise, then operations, then marketing. Today all these functions are attempting to integrate, with the customer at the center and technology and data holding it all together (and lots of consultants offering pov’s to the Board). At Zemoga we take a practical approach to building a better company through digital experience – more real world up than powerpoint down.
Designing and building for mobile first is critical for success in Financial Services. Whether built via responsive design techniques or native applications, mobile experiences (tablet and phone) are increasingly the first and most common point of interaction.
We’ve helped design and build a number of digital products for Financial Services firms in recent years and see recurring themes in this growing area. The shift to integrated Product Management, User Experience, and Technology teams has greatly improved both time to market and user adoption.
Nostalgia is one hell of a drug. Certain songs, places, people, and experiences conjure up fond memories of simpler times before job hunting and student loans crept into our lives seemingly overnight. Looking back on “the good ol’ days” offers an escape from our fast-paced, hectic lives by enabling us to “relive” or otherwise recapture pivotal moments of happiness that cultivated our present sense of self. Utilizing such positive emotions serves as a viable marketing tool, particularly when geared towards millennials who experience a cultural “information overload” that compresses their perception of time while enabling them to romanticize over experiences from the not-so-distant past.
Zemoga was honored to pair with PENCIL for a second time, this summer welcoming Rene Lopez as our Fellow. Rene has been an integral part of our team over the past three months. He is a bright young man who always has his hand up to help and has taken on every task thrown his way.