Follow The Yellow Brick Road…

We all remember the scene from the Wizard of Oz. That moment when they pull back the curtain and everything about the world of Oz is being run by some guy behind a curtain. If you don’t know this scene because you haven’t seen the Wizard of Oz, there is something wrong with you, but […]

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XPO Logistics Digital Refresh by Zemoga

XPO Logistics had become the world’s leading logistics provider through a series of strategic acquisitions over the past several years.  Due to these acquisitions, XPO’s digital presence, even on their own site was fragmented and disjointed.   As part of a larger branding initiative, XPO partnered with Zemoga to ideate and execute a re-launch of […]

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Can We Trust the Natives?

When it comes to native advertising, everyone has an opinion. There are those who hold user experience in the highest regard. This crowd will argue that native ads allow for users to gain true value by having the ability to consume and interact with unobtrusive content that is of interest to them, unlike display ads […]

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