Month: December 2010

Happy New Year!

We asked the Z-team to share their plans for New Year’s Eve.

Here’s what some of them had to say:

DJ Edgerton; CEO; NYC: Carolyn and I are going to a Mad Men New Year’s Eve party–everyone must dress in 60s cocktail attire.

Dan Licht; Principal, Creative; NYC: 4 Adults! 1 Kid! 1 Baby! Roasted Duck! Wine! Good Times!

Diego Ceballos; Project Manager; Bogotá:We have a big project and at 11:59, at the end of every month, we make a change. So I will be working.

Omar Duque; Project Manager Officer; Bogotá: I’m going to celebrate it in a country house with my family.

Felipe Torres; IA Team; Bogotá: I’m gonna run around my block with yellow underwear outside my pants for good luck. Not everyone does it… it’s an old tradition. Usually people run with travel bags too, the tradition says that if you do, you will travel a lot next year. Sounds crazy but people do it..

Juan Diego Rodrigues; UI Developer; Bogotá: I will go to NY!!!

Fernando Martinez; Online Marketing Manager; Bogotá: I will go to the “finca” with my family, eat twelve grapes, put lentils in my pockets, run with bags around the house, and drink “aguardiente”

Nicolas Nieto; Project Manager; Chicago: I will host a party for a bunch of Colombians. My brother-in-law, flying up from Houston, will bring brisket and BBQ. My Family from Michigan will bring mashed potatoes and crab! My parents and sister will bring tamales all the way from Bogotá, and we will receive them will some good old cooked stuff in Chicago!

Russ Ward; Practice Director Intelligence Bureau; Sun Prairie, WI: In celebrating New Year’s in years gone by we have been lucky enough to be in different countries for the occasion. It is fun to see how other cultures ring in the new year keeping in mind the not all cultures have the same type of celebration of even the same date. Chinese New Year is a great experience especially in Hong Kong and Singapore. Apart from our birthday, New Year’s is another reminder of the how the years just slide by.

So here comes another one – with new things that will challenge us in 2011.

From all of us here at Zemoga – wishing you health and wealth and happiness in the coming year!

 

Life From A Window

pureBoyacaByCarlosVega e1288620390686 Life From A Window

Carlos Vega; Bogota, Colombia

I don’t know, wait. Let me think, something else, Wait. this is from Boyacá with love.

This is the tenth installment of our series, looking at the world through the eyes of the Z-team

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Burn This, Keep That

Have you stuffed your Año Viejo doll yet?

Make sure to pack it full with all the things you will be happy to see go up in smoke when the old year comes to a close and all the amazing things you want to hold on to or are hoping for in 2011.

There are only three more days until the digital catharsis occurs

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Behind the Camera

by Dan Licht (@thedvl)

While riding the subway to work every morning I am bombarded with hundreds if not thousand of ads, everything from acne removal to Jameson’s Irish Whisky ads (which I think are great). An ad today for a new exhibition at the Brooklyn Museum of one of my favorite illustrators Norman Rockwell struck me. Not because I’m a fan, which I am. Not that I have grown up with him always close to me – my mother always had postcards of his illustrations on the back of our front door, the Norman Rockwell Museum is just 1 town from my families country house in the Berkshires. But what struck me is that this was about the photographs he took as source for his work.

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Life From A Window

sunrise in greenpoint e1287177313872 Life From A Window

Briana Campbell; Brooklyn, NY, USA

Greenpoint, Brooklyn – the neighborhood that I call home – is industrial and gritty, but packed with restaurants and bars and shops and artists and urban “homesteaders” and writers.  It is, by no means, the most beautiful neighborhood in the borough, but sometimes, I wake up as the sun is rising, and see the sky through my kitchen window – across the tops of the urban landscape – and it’s breathtaking. I wouldn’t want to live anywhere else.

The ninth installment in our series, looking at the world through the eyes of the Z-team.

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Wish List

by Briana Campbell (@MsMatchGirl)

Come on.

You know you have one – a list of wishes for Santa Claus to leave under your tree. Something special you were hoping to get when the Menorah was lit. Something you would or could buy for yourself but wouldn’t it be oh so much nicer if someone else bought it for you?

Here are a few gems from the Z-team’s Holiday Wish Lists:

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What Is Viral?


by Briana Campbell (@MsMatchGirl)

I was reading Ad Age this morning and came across the article Why It’s Time to Rethink Viral Marketing by Craig Daitch. Mr Daitch makes some interesting points about viral marketing, tracing its digital routes back to 2004’s Subservient Chicken (conceived by some old friends of mine over at Barbarian Group) – when going viral meant that people had to go through the process of composing an email, or, at the very least, pasting and copying a link into AIM or onto their MySpace profile – through today’s Old Spice Man. He talks a lot about SEO and makes the point that it is better for marketers to think about “embracing sustainability when it comes to your viral campaigns.” While, I agree with many of his points, it was the comments field that really got me thinking.

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