The Cost of A Tweet

by Briana Campbell (@MsMatchGirl)

You might not pay much attention to the world of small coffee roasters. You might not really care where your coffee goes between the farmer and the place you get your java fix, and because of this, you might have missed the controversy that rose up around Brown Coffee Company (out of San Antonio, TX) and RBC (a coffee shop in NYC). Read more

 

Defining Interests: The Creative Process

PICT5072 Defining Interests: The Creative Process

by Michael Chapey

If I had to define where my interests are, I would say that they lie on the artsier side of things. That’s why I’m interning here at Zemoga. Here, they brainstorm, design, and create. I too want to be involved in some kind of creative process when I’m all growed up.

 

Velodromes Bogota

As we’ve talked about before, Bogota loves its bicycles. But did you know that there are not one but two velodromes in Bogota?

One is the Luis Carlos Galán Velodrome is a long concrete track, which was home to the UCI Track World Cycling Championships in 1995.

The other, Primero De Mayo, is a bit more famous, inaugurated in 1951 by the expat-French Tour de France rider and 1948 Olympic Gold Medalist José Beyaert. Though not a native Colombian, Beyaert loved the country so much that he made it his home.

Both provide a place for the best cyclists from all over the world to come and strut their stuff. And for Colombia to show itself off to the world.

 

Meet The Z-Team interns: Michael

Michael Meet The Z Team interns: Michael

Last week we introduced you to our intern, Nick Basile, and we shared with you his thoughts on his first week with Zemoga. Today we introduce you to Michael Chapey, and later in the week, we’ll be sharing some of his thoughts on finding his creative path and why he’s excited to be with us at Zemoga.

Where do you come to Zemoga from?

My daily commute starts and ends in Wilton, CT, but in an effort to sound more interesting I will mention that I go to school at USC out in Los Angeles.

 

My First Week At Zemoga

whiteboard sailfish My First Week At Zemoga

by Nick Basile

What can I say about Zemoga?  For starters, they have one of the coolest offices that I’ve ever seen.  Starting with the green sailfish, the glass framed offices, and the various knick-knacks scattered around, the office oozes sophistication blended together with a progressive coolness and spiced up with a pinch of child-like innocence.  It is in this wonderland that I have been working for the last few days, and boy have I worked. 

 

I Like You!

by Briana Campbell (@MsMatchGirl)

I like you. Really I do. And if you’re a brand or a band or a TV show or even a dead author with a Facebook page, I’ll show you how much. I just need to click that little thumbs up. Leave a snarky comment on a mutual friend’s wall? It’s possible that I’ll “like” that, too. In fact, it possible that I’ve gotten so used to “liking” things, that I’m confused when there is not the option to simply “like” them.

What do you mean I have to leave a comment? That’s a lot of work. Retweet. Jeez. OK. I guess I can do that. I want to show my approval/affection/enjoyment. I want to share it. But the “like” button just makes doing this so very easy.  And people like easy.

Go to your favorite website – I’ll wait. Do you see a Facebook “like” button on the page?  Huffington Post? Yep. Levi’s? Oh yes. Daily Candy? You betcha’! The “like” button is in a ton of places. Not just on your Facebook wall. And if it’s not on your favorite site, it will be there soon.

Some stats on the “Like” button (according to Facebook) from Search Engine Land:

  • The average media site integrated with Facebook has seen a 300% increase in referral traffic.
  • Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
  • American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors
  • When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales.
  • Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.

So, when considering your website’s redesign or wondering how to boost traffic or sales to your site, don’t overlook the simple “like”. It’s worth a lot more than you may think

 

Can't Miss Colombia: Salt Cathedral of Zipaquirá

Corredores

Do you know about the Salt Cathedral of Zipaquirá? It’s about 49km (that a little over 30 miles) from Bogotá. The cathedral is a Roman Catholic church carved out of a salt mine (where miners had carved a small shrine for daily prayers in the early 1930s) and was inaugurated in 1954. Additions were made in the early 1990s.

The Patron Saint of Catedral de Sal is Our Lady of the Rosary who is, of course, the patron saint of miners.

Have to been to Catedral de Sal de Zipaquirá? What did you think?

See more amazing pictures of the Salt Cathedral flickr.

 

Meet The Z-Team Interns: Nick

Nick Meet The Z Team Interns: Nick

We have a special treat for you guys this week. Not only do we have our traditional Q&A “Meet The…” post today, but on Friday, that same talented young intern will share his thoughts on his first week interning with the Z-team!

Meet Nick Basile!

 

Apple Sweats The Small Stuff

By Sven Larsen (@zemoga)

Do Apple employees ever take a day off?

That’s the question I always seem to be asking after the company’s annual Worldwide Developer’s Conference. The 2011 version of “Christmas for Tech Geeks” was held in California last week and like WWDCs past, Apple unveiled a plethora of new technologies and innovation.