Millennial Early Onset Nostalgia and Yearning for Yesteryear

Nostalgia is one hell of a drug. Certain songs, places, people, and experiences conjure up fond memories of simpler times before job hunting and student loans crept into our lives seemingly overnight. Looking back on “the good ol’ days” offers an escape from our fast-paced, hectic lives by enabling us to “relive” or otherwise recapture pivotal moments of happiness that cultivated our present sense of self. Utilizing such positive emotions serves as a viable marketing tool, particularly when geared towards millennials who experience a cultural “information overload” that compresses their perception of time while enabling them to romanticize over experiences from the not-so-distant past.

So Long and Thank You, Rene!

Zemoga was honored to pair with PENCIL for a second time, this summer welcoming Rene Lopez as our Fellow. Rene has been an integral part of our team over the past three months. He is a bright young man who always has his hand up to help and has taken on every task thrown his way.

Three-Ring Political Circus: Marketed Candidacies for America

Stream GOP debate coverage via smartphone live and in nail-biting HD. Catch all the action, shouts, ridicules, taunts, and occasionally relevant conversation in our highlight reel as you lethargically scroll through your newsfeed. Follow both candidates on Facebook and twitter as they shamelessly attempt to denounce their opponent.

Colombia’s Explosive Digital Immersion

Colombia’s engagement with digital and mobile activity has increased exponentially over the course of the past decade. The nation boasts the third largest percentage of total population online in Latin America. According to GlobalCollect and Newzoo, Colombia had the third-largest Internet user base in Latin America last year, with 31.6 million, trailing only Brazil (118.6 million) and Mexico (56.1 million). While the sheer size of their populations will keep the two Latin American giants solidly in their positions, Colombia was well ahead of the other historical regional giant, Argentina (27.0 million).