Pokéfever: A Digital Empire Twenty Years in the Making

I want to be the very best, like no one ever was… the anthem sung by a generation of elementary school pokemaniacs whose obsession with Nintendo’s 1996-1998 release of Pokémon Red, Blue, and Yellow sparked the genesis of perhaps the most lucrative and sensational video game franchise of all time. Young Millennials of the late 90s quickly became immersed in all facets of “Pokelife,” which included several video games, a television spin-off, a turn-based card game, and countless other varieties of merchandise that commanded the attention of young consumers eager to “catch ‘em all.”

 

Snapchat: The Power of Content

The influx of likes, updates, notifications, and suggestions that constantly flood the newsfeeds and smartphones of consumers steadily truncates their ability to process the influx of rapid-fire digital signals and messages. Such messages flash across their screens for brief intervals of time and are whisked away with a swiping thumb motion just as quickly.

 

VR is Awesome, but Should You Care?

After so much waiting and so much hype, consumers can finally get their hands on VR. I mean, you’re probably going to need a lot of patience while you’re waiting for your order and there may be a lot of complaining, but alas, you can purchase it and that is all that matters.

 

Prototyping Today

I still remember the days when prototyping used to be thought of as an add-on for projects. Building a prototype could be construed as difficult, demanding lots of “extra” work and force design teams to borrow resources from the technical teams very early in the process.

 

Marketing Trends in the Digital Space

Siegel+Gale hosted a networking/learning event catering to Marketing Trends in the Digital space on Wednesday, February 24th in their beautiful offices in NYC. We originally thought of the two hour conference as a networking event, where we could mingle and pitch Zemoga to a wide variety of professionals.  We soon learned it wasn’t just about networking, but it was a learning event.

 

Collaborating socially

In this ever-changing, connected age, it sometimes seem like the world is a much smaller place. We’ve heard it before, but now more than ever, the world is literally at our fingertips. Not only in the sense of searching for information, but also in the sense of communicating with one another.

 

Zemoga’s 2015 Peppermint-Dusted Stocking of e-Wind!

Season’s Greetings to all friends of the Z! And like that sexy letter in our name, this is the last pearl for 2015, and what a year it has been I tell you! Our crown has been further encrusted to say the least with talent, accolades and good fortune, thanks to the support of people like you, or people you know…or maybe you knew, or want to know, just let me know. You get the point.

 

Context is King: The Importance of Journey Mapping

I’m not sure you had the chance to read Chad’s post a couple of weeks ago. If you haven’t please do. I’ll wait until you’re done, don’t worry. My post works on its own in case you’re short of time, but since it really is a follow up of what Chad wrote, I’d recommend to take a look at the thoughts he shared.

 

How To Create Concepts Brands Can Grasp

If you’ve followed Zemoga for any length of time you would notice that we often work closely with PSFK to help create concepts around “the future”. Subjects like the future of work, healthcare, and retail. We love getting to work with these guys. It’s always a pleasure to just sit down and think “What is something we want to see in the world?” We thought it would be fun to kind of pull back our process a bit, to show you how we ultimately land on some of our concepts and how they made the cut.

 

Zemoga Takes Home 3 Davey Awards!

Every year the Davey Awards recognize the best creative work from small agencies, firms, and companies around the world.  This year Zemoga’s piece for Men’s Journal: Milos Raonic and the Website re-launch for XPO were honored.