How To Create Concepts Brands Can Grasp

If you’ve followed Zemoga for any length of time you would notice that we often work closely with PSFK to help create concepts around “the future”. Subjects like the future of work, healthcare, and retail. We love getting to work with these guys. It’s always a pleasure to just sit down and think “What is something we want to see in the world?” We thought it would be fun to kind of pull back our process a bit, to show you how we ultimately land on some of our concepts and how they made the cut.

 

Zemoga Takes Home 3 Davey Awards!

Every year the Davey Awards recognize the best creative work from small agencies, firms, and companies around the world.  This year Zemoga’s piece for Men’s Journal: Milos Raonic and the Website re-launch for XPO were honored.

 

The Earth Science of Agency Work

When I was in 3rd grade I got an assignment from my Earth Science teacher, Mrs. Kendall. She gave every student a cup of dirt and three small seeds. Each student carefully planted their seeds and placed them all neatly on top of a shelf in the back of the room by the window. Each morning, myself and the 20-odd some other students would rush to the back of the room to see how our seedlings were doing.

 

Zemoga is a 2015 W3 and CAD Award winner!

Zemoga’s submission, Men’s Journal: Milos Raonic and the Future of Tennis, was awarded three Silver Awards.  The winning piece was created for Wenner Media.  Wenner wanted to create a responsive, experience for a custom interactive feature. Zemoga designed and developed the site to leverage Men’s Journal’s classic style and provide the richness of digital media.

 

Product design within the agency? It’s possible

There’s skepticism around digital products created within digital agencies. One of the biggest challenges is that agencies have people working on multiple projects. Some people are not 100% dedicated to a single project but jump from one to another. There’s no problem with that, in fact, it may be done easily.

 

It’s time to let go…

We’ve all been there… You’re in a relationship, you’re in love and then, it ends. You were unprepared and now you don’t know what to do. You spend weeks or months trying to sort through how to let go. Is this getting too real for you? Eventually you let go, hopefully. For some in your head you find yourself trapped and investing time into something that doesn’t exist anymore. It’s true and if you haven’t been there, I applaud/feel bad for you because a lot can be learned from moments like this.

 

A Story to Be Proud Of

Last night, inspired by the French event, “Code in the Dark,” Bogota hosted the Master Front Hackathon 2015. Zemoga was honored to help elect the first Master Frontend Developer of Colombia.

 

Follow The Yellow Brick Road…

We all remember the scene from the Wizard of Oz. That moment when they pull back the curtain and everything about the world of Oz is being run by some guy behind a curtain. If you don’t know this scene because you haven’t seen the Wizard of Oz, there is something wrong with you, but I digress. The whole story is they follow this path that leads them to the place with all the answers, only to discover something they weren’t expecting.

 

XPO Logistics Digital Refresh by Zemoga

XPO Logistics had become the world’s leading logistics provider through a series of strategic acquisitions over the past several years.  Due to these acquisitions, XPO’s digital presence, even on their own site was fragmented and disjointed.

 

It’s Not Me, It’s You: Native Advertising

Let’s first get one thing clear. Native Advertising isn’t going anywhere. It’s growth is only upward and to be honest, I don’t mind it. Ultimately, as a digital design agency, we have to think about how to best interact with humans. The ethics of native advertising are well debated, and I won’t add to that debate. The key for me as a strategist is to find ways to connect with people that feels less disruptive. I know we in the tech world love “disruption”, but most of the world doesn’t, especially when it comes to how they interact with things on a day to day basis.