At “press time” we got the exciting news that Zemoga had been selected to present at this years South By Southwest Interactive conference (aka SXSW or just “South By” if you’re a hipster digerati). Zemoga will be presenting a revolutionary, Twitter based application at our panel “Follow Me – Using Twitter to Save Lives” on Monday March 14^th. It’s a chance to show the world more Zemoga innovation and to improve the quality of patient care across the board. So stick your head in if you’re in Austin. DJ may even buy you some barbecue if you treat him nice

Like all good marketers, we’ve saved the biggest news for last (Hey, with Steve Jobs on sick leave, Jason is ready to take over his “Just one more thing” tagline). We kicked off the New Year right by announcing that we had joined with long time client Rodale to become their official digital agency of record.

As Rodale’s new digital agency

The beauty of digital is our efforts aren’t confined to any one geographical area. But with East Coast based LAX and Chicago based Sears on the project schedule, Alejandro’s West Coast pride kicked in and he sent us a note making sure that we mentioned California based, Williams-Sonoma/Pottery Barn, one of our latest and greatest retail clients.

Colombians have a lot of interesting New Year’s traditions (Alejo always makes sure he eats his twelve grapes) but none are more visually compelling (and ripe for a digital execution) than the Año Viejo dolls.

Zemoga developed the Año Viejo app (or Burn This, Keep That) to bring the beloved Latin American New

It wouldn’t be a Zemoga newsletter without us telling you about another cool project we worked on for Sears.

The Sears Wishbook has been a beloved holiday tradition for years. It’s also a major component of the retailer’s marketing strategy, a key part of their holiday sales strategy. So creating cross platform functionality for this major brand asset required both innovative thinking and a comprehensive

We love sports. We love retail. We love digital. So, of course, we love it when all three come together. Zemoga helped LAX.com, one of the country’s top lacrosse retailers re-concept their online presence. Discovery sessions helped both Zemoga and the client understand the core purchase drivers across different customer segments. We used this information to create a new user experience for LAX.com, making

In case you think it’s all navel gazing and prognosticating around our offices these days, rest assured that our Biz Dev and CS teams are keeping things rolling along at a brisk pace. A lot of that is due to two new members of the Z-Team, Pharma and Life Sciences CS Krissy Goelz and

DJ here, stepping out from behind the editorial “we” for a few minutes.

I decided this years blast should start with a couple far from perfunctory predictions for 2011 which are intended to give insight to where we at Zemoga view the digital innovation space headed.  You can also get some more detailed insight from the well regarded “2011 Digital Marketing Outlook”: report for 2011