State of the Industry: Fashion Innovation, Part I

Fashions Night Out State of the Industry: Fashion Innovation, Part I

By Kimberly Reyes (@CommDuCoeur)

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

– Coco Chanel

It’s hard to believe that one of the most dynamic industries in the world – one known for its insatiable pursuit of innovation – is in the midst of a drastic transformation.



1. Without using any of the words in your job title, describe what you do for Zemoga.

Look for stuff, measure it, think about it, develop a hypothesis on what is happening and why, then propose tactics and strategies to move forward.
2. Tell us something that no one at Zemoga knows about you.

Hmmm I have a lot that I could tell you but you may not approve of them or publish them!

I won a 65 mile cross country dirt bike race with about fifty competitors when I was 17. My average speed of 32 miles an hour – so what? …Well, it was a night race that started at 9PM and crossed the line at just after 11PM. The last guy got in 4AM and several guys needed to go to the emergency room.

3. Name 3 things that you always have on your desk.

Computer, phone, a pen (and my head).

4. Share the link to one of the tabs currently open in your web browser. … Yawn!

5. If you could meet someone famous, dead or alive, who would it be and why?

Albert Einstein



Miguel 004 copy MEET THE Z TEAM: Miguel

1. Without using any of the words in your job title, explain what you do for Zemoga.

First, I start understanding and answering how people (users) DO, FEEL and KNOW certain processes or tasks. Then, I have a clear understanding of the problems we need to solve. Afterward, I work with the User Experience and Visual Design and FED teams to define, discover, synthesize, construct, and refine a solution that solves the problem and takes into consideration what users do, feel and know & want…although, users most of the time don’t know what they want, so it’s up to me & my team to come up with something desirable and usable.


Zemoga Joins Mutiny Worldwide

The Society of Digital Agencies is made up of the leading innovators in the digital space. For years, we’ve delivered cutting-edge digital products and campaigns for some of the world’s biggest brands. Realizing the potential of their collaborative efforts, the SoDA board today announced the global integration of 41 member agencies into “Mutiny Worldwide” – the world’s largest digital agency




1. What school do you go to and what do you study?

I am a senior in the Design and Management BBA program at Parsons School for Design.



1. Without using any of the words in your job title, can you explain what you do for Zemoga?

The main goal of my job is to have happy and motivated people! I promote social activities within the team and their families, as well as well-being services, compensation, benefits, training and fun events. And everything I do falls under our most valuable program: Life Dimensions!

I work with an


Zemoga Takes a "Byte" Out of Retail

By Kimberly Reyes (@CommDuCoeur)

Mobile commerce. Experience shopping. Niche merchandising. Cross-channel marketing. There’s a lot going on in the retail space right now, but one thing’s for certain: the social consumer matters. That’s why we’re going to be attending BDI’s “The Social Consumer: Case Studies & Roundtables,” a half-day event next Wednesday, March 23rd. We’re also launching our new thought leadership effort, Baskets & Bytes, which will explore all things digital and retail. Come join us:

Date: Wednesday, March 23, 2011
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center of the City University of New York; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195

Also, they announced the agenda for the event:


8:00 a.m. – 8:30 a.m. Registration & Networking Breakfast
8:30 a.m. – 8:35 a.m. Introductory Comments
Steve Etzler, Founder and CEO, Business Development Institute
8:35 a.m. – 8:40 a.m. Introductory Comments
Michael Pranikoff, Director, Emerging Media, PR Newswire Association LLC
8:40 a.m. – 9:10 a.m. Keynote Case Study: Digital Fitness
Presented by: Bonin Bough, Director of Digital and Social Media, PepsiCo
Society is rapidly becoming 100% digital. New technologies have transformed the way people work, learn, communicate, and share. Yet large organizations have often failed to pace with this transformation, and now lag far behind the rest of society in their digital thinking and capabilities. For businesses to survive, let alone succeed, they must quickly and continuously adapt to the ever-changing digital environment. The key is Digital Fitness – embracing the attitudes, adopting the tools, and allocating the resources necessary for organizations to thrive in a dynamic digital world. In his presentation, Bonin will explain the elements of Digital Fitness, and how to drive its principles throughout an organization. He will detail how PepsiCo has become one of the most Digitally Fit companies in the world, helping to drive the business and support the company ethos, “Performance with Purpose.” For organizations, the stakes could not be higher: embrace Digital Fitness, or go the way of the dinosaur.
9:10 a.m. – 9:35 a.m. Case Study: One Marketing Program, Two Audiences: How Social Content can Bridge the Messaging Divide
Presented by: Stacie Bright, Senior Communications Marketing Manager, Unilever
Discover how social media content can drive a marketing program’s success, in numbers and brand equity. Stacie will review how the launch of the first ever Dove Men’s line found it’s home in social media with men and the primary shopper.
9:35 a.m. – 10:00 a.m. Case Study: Behind the Scenes Keys to Social Media Success
Presented by: Paul Hernacki, Chief Technology Officer, Definition 6
A look at the critical roles, approach and teamwork required across the disciplines of marketing, creative, and technology to bring about real success in social media based on award-winning work Definition 6 has done with one of the largest brands in the world.
10:00 a.m. – 10:15 a.m. Break
10:15 a.m. – 10:40 a.m. Case Study: UbyKotex Gets Real
Presented by: Juliet Wilson, Sr. Brand Manager, KOTEX® Brand & Julie Lee, Executive Director, Engagement Manager, Organic, Inc. for Kimberly-Clark’s Kotex Brand
By integrating the branded website and all launch activity with the social web, U by Kotex drove healthy dialogue and provided real answers by engaging thousands of women in meaningful conversations which created major waves of widespread media coverage for the Declaration of Real Talk Campaign. The campaign helped drive even more online dialogue, earning the brand six and a half times more conversations online than its next closest competitor, including on the branded site, in the social networks, and consumer generated content and videos. Learn how UbyKotex extended the solution of authenticity into the social sphere.
10:40 a.m. – 11:05 a.m. Case Study
Presented by: Alan Nugent, CEO, Mzinga
11:05 a.m. – 11:30 a.m. Case Study: Creating an Effective Social Media Strategy through Dialog and Advocacy
Presented by: Marcy Cohen, Senior Manager, Social Media, Sony Electronics, Inc.
You can’t possibly engage with every consumer about your brand so learn how to deploy scalable programs that effectively reach consumers through multiple social platforms and create advocates who will speak on behalf of your brand.
11:30 a.m. – 11:55 a.m. Case Study
Presented by: Tom Dorf, Director of Advertising Sales, MocoSpace
11:55 a.m. – 12:10 p.m. Break
12:10 p.m. – 12:40 p.m. Roundtable Session 1
12:40 p.m. – 1:10 p.m. Roundtable Session 2

Click here for a list of the speakers, which will include our very own Jason Brandt, who is moderating a roundtable on “Social Style.”

See you there!


State of the Industry: Pharma by the Numbers

3044988 State of the Industry: Pharma by the Numbers

By Krissy Goelz (@krisgoelz)

We’ve all been talking and talking (and talking) about what it will take for pharma to embrace digital – specifically, social media.  Aside from the FDA offering guidance, or a pharma company taking the plunge, both of which are yet to happen, the industry has been slowly creeping along towards embracing inertia. 




1. Explain what you do for Zemoga, without using any of the words in your actual job title.

I manage all the cool computer science for Zemoga. We also manage the data traffic network, data storage and backups, phones and other fun gadgetry.


Colombia: Home to Some of the World's Most Influential Writers

By Kimberly Reyes (@CommDuCoeur)

Last August marked a 2 week-long holiday for book lovers in Colombia: August 11th, 2010 kicked off the Bogotá International Book Fair, described as one of the largest and most relevant cultural events in all of Latin America. The first Bogotá Book Fair was held in April 1988, and since then, authors, publishers, industry professionals, and literature enthusiasts from all over the world gather together at this massive yearly event to celebrate the joy of reading. Read more