Understand the most important considerations when launching your OTT video service internationally with real-life examples and strategical considerations.
The players and distribution landscape may have changed. Several platforms have become services and some services have become platforms. but the future of tv is direct-to-consumer.
Partner of Zemoga and Consultant for Direct-to-Consumer & OTT Video, Kirby Grines, shares an article that covers two topics: a brief manifesto about how he ended up in the media and entertainment industry, and the shift he’s seeing with streaming app development in 2020.
When viewers would rather subscribe to your SVOD service through a third-party, how can you make them an offer they can’t refuse?
They say history tends to repeat itself and just like what it did to music, digital has completely transformed the TV industry. But rather than heed the warning signs, listen to frustrated consumers or embrace new models enabled by technology, TV networks were more concerned with negotiating favorable affiliate contracts, not upsetting the MVPDs (multichannel video programming distributors) such as Comcast or Charter, and preserving the status quo. It was comfortable. It was how business has always been done.