Are you Zemoga’s next Business Development Manager?

Zemoga is seeking a Business Development Manager for its NYC office. The ideal candidate profile includes the ability to sell strategically, listen to a client’s challenges and craft a well thought out consultative response, in written form for RFP’s and presentations, or in person while having conversations with potential customers. This candidate is a confident presenter who understands the digital landscape, trends within multiple verticals including Media & Entertainment, CPG, ecommerce and professional services. They should have 4-6 years of relevant consulting or agency experience. They should be confident and versed in the role an agency plays, from strategy development and discovery through production and deployment of digital solutions.

Job Responsibilities:

  • Responsible for prospecting for new opportunities including identifying potential new Clients contacts, new divisions within current Clients and new Client verticals
  • Collaborate with Operations and Strategy Directors to conduct lead qualification
  • Manage and own opportunities that exist in the sales pipeline including:
      • Project Brief Creation & Management
      • Relationship Management
      • Internal Team Management
      • Creating decks/presentations/RFP responses
      • Coordination & Communications
  • Lead and manage the Scope of Work (SOW) creation process with key internal stakeholders including:
      • Internal Coordination
      • Scope & Budget Definition/Validation
      • Upon approval of SOW, facilitate Client on-boarding process and kickoff
  • Overall Revenue Management
      • Forecast/Pipeline Owner
      • Sales Strategy (outbound efforts)

Job Requirements:

  • 4-6 years of relevant consulting or agency experience
  • Existing & applicable book of business preferred, but not required.
  • Strong communication skills
  • Ability to multi-task and prioritize
  • Ability to move quickly across multiple brands in an extremely fast-paced environment
  • Very detailed oriented & diligent
  • Must be a self starter and team player

Please send your resume to staffing.us@zemoga.com.

 

 

Zemoga’s Unlimited Human Potential for a Good Mood

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Great News! A Zemoga innovation project is a finalist for a huge award! The Unlimited Human Potential Challenge M-Prize has chosen Zemoga’s “Office Mood Check-In” innovation as one of the final candidates to win.

Included in the prize is coverage on the MIX by SAP and on Fortune.com, and a substantial amount of funding to make the pitch a reality.

The Office Mood Check-In would monitor employee sentiment in an office. Employees would check-in with how they’re feeling, and the app would then create graphs and other useful tools based on that data. Its pretty sweet and you can see our submission here.

 

What No One Is Telling You About Responsive Web Design

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“You put water in a cup, it becomes the cup; You put water into a bottle, it becomes the bottle… Be water, my friend.” —Bruce Lee

Back in the 1970s, Master Lee already laid down the basics of what the industry has dubbed responsive design. True interactive design experiences are like water: they take the form of the device you’re viewing them on, and in turn fully deliver the content and experience, regardless of that device.

Here’s the 101 of responsive web design: it is based around CSS, HTML, and fluid grids and images. Instead of looking at a website as a page, look at it as a system of modules that change in size and shape to fit the screen you’re viewing them on. Pretty simple. Right? Not so fast.

Like all things that last and remain effective…it must remain adaptive. That takes strategic thinking, not just fancy code.

We at Zemoga call that overarching awareness Adaptive Design. It’s why we take the approach as Experience Architects. Thinking through all the contextual nuance and options the user has, or desires… and then making them fluid, yeah…like water…and Bruce Lee. But it’s more than just responsive, because the thinking goes deeper than just knowing technologies like CSS, HTML5 and these fluid grids. It digs deeper. And sometimes to get the best water, you need to go deeper.

Responsive web design is the root of that adaptive experience and is the most effective way to ensure your users are receiving the most engaging experience, regardless of device. These experiences need to exists at the center, inside of a larger adaptive web design strategy. Much of what looks like responsive web design on the surface is really done through other, more strategic Adaptive Design strategies that come first.

When you’re designing a digital experience that is adaptive to the users’ consumption behaviors, you have to think about more than desktop and mobile. Your site and the content you deliver have to be frictionless on both, but it also has to function in every possible resolution in between.

And when SEO is critical, as it always is, having a responsive website is clutch. If your site has both a mobile version and a desktop version, they exist on two separate URLs. Your traffic is split between the two depending on the path. If your site is responsive, it uses the same URL for both mobile and desktop. In short, Google likes responsive web design, and so should you.

Responsive web design alone isn’t always the best option, though. If the user experience is substantially different between platforms, a mobile-dedicated site might be the best option. For example, subdomains that are expected to have short lifespans, such as contests or limited campaigns, would be suited for mobile-dedicated sites. Maybe you want to build a microsite targeted to mobile devices only: imagine touring a museum that has QR codes on various exhibits. The destination site would only ever be visited on a mobile device.

The shape of web development is always changing and you should always be aware of the shape your experiences are in. Our job is to distill our clients’ digital experiences down to their purest responsive form.

We’re always looking for new and interesting ways that responsive web design has been used. Here are a few examples of our responsive websites. Let us know your favorite uses of responsive web design in the comments below.

 

Zemoga: In the Belly of the Beast

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The Rolling Stone feature article “In the Belly of the Beast” is an adaptive experience across all devices. There were heaps of UX wizardry that went into it, so we decided to document and share the challenges faced and the technology used to deliver on it.

The video below shares our experience with it, and showcases the quality of the team behind the project! Please check it out below.

To check the live site, go directly to: http://www.rollingstone.com/feature/belly-beast-meat-factory-farms-animal-activists