Nostalgia is one hell of a drug. Certain songs, places, people, and experiences conjure up fond memories of simpler times before job hunting and student loans crept into our lives seemingly overnight. Looking back on “the good ol’ days” offers an escape from our fast-paced, hectic lives by enabling us to “relive” or otherwise recapture pivotal moments of happiness that cultivated our present sense of self. Utilizing such positive emotions serves as a viable marketing tool, particularly when geared towards millennials who experience a cultural “information overload” that compresses their perception of time while enabling them to romanticize over experiences from the not-so-distant past.
Author: Zemoga
So Long and Thank You, Rene!
Zemoga was honored to pair with PENCIL for a second time, this summer welcoming Rene Lopez as our Fellow. Rene has been an integral part of our team over the past three months. He is a bright young man who always has his hand up to help and has taken on every task thrown his way.
Three-Ring Political Circus: Marketed Candidacies for America
Stream GOP debate coverage via smartphone live and in nail-biting HD. Catch all the action, shouts, ridicules, taunts, and occasionally relevant conversation in our highlight reel as you lethargically scroll through your newsfeed. Follow both candidates on Facebook and twitter as they shamelessly attempt to denounce their opponent.
Colombia’s Explosive Digital Immersion
Colombia’s engagement with digital and mobile activity has increased exponentially over the course of the past decade. The nation boasts the third largest percentage of total population online in Latin America. According to GlobalCollect and Newzoo, Colombia had the third-largest Internet user base in Latin America last year, with 31.6 million, trailing only Brazil (118.6 million) and Mexico (56.1 million). While the sheer size of their populations will keep the two Latin American giants solidly in their positions, Colombia was well ahead of the other historical regional giant, Argentina (27.0 million).
Pokéfever: A Digital Empire Twenty Years in the Making
I want to be the very best, like no one ever was… the anthem sung by a generation of elementary school pokemaniacs whose obsession with Nintendo’s 1996-1998 release of Pokémon Red, Blue, and Yellow sparked the genesis of perhaps the most lucrative and sensational video game franchise of all time. Young Millennials of the late 90s quickly became immersed in all facets of “Pokelife,” which included several video games, a television spin-off, a turn-based card game, and countless other varieties of merchandise that commanded the attention of young consumers eager to “catch ‘em all.”
Snapchat: The Power of Content
The influx of likes, updates, notifications, and suggestions that constantly flood the newsfeeds and smartphones of consumers steadily truncates their ability to process the influx of rapid-fire digital signals and messages. Such messages flash across their screens for brief intervals of time and are whisked away with a swiping thumb motion just as quickly.
Marketing Trends in the Digital Space
Siegel+Gale hosted a networking/learning event catering to Marketing Trends in the Digital space on Wednesday, February 24th in their beautiful offices in NYC. We originally thought of the two hour conference as a networking event, where we could mingle and pitch Zemoga to a wide variety of professionals. We soon learned it wasn’t just about networking, but it was a learning event.
Collaborating socially
In this ever-changing, connected age, it sometimes seem like the world is a much smaller place. We’ve heard it before, but now more than ever, the world is literally at our fingertips. Not only in the sense of searching for information, but also in the sense of communicating with one another.
Zemoga’s 2015 Peppermint-Dusted Stocking of e-Wind!
Season’s Greetings to all friends of the Z! And like that sexy letter in our name, this is the last pearl for 2015, and what a year it has been I tell you! Our crown has been further encrusted to say the least with talent, accolades and good fortune, thanks to the support of people like you, or people you know…or maybe you knew, or want to know, just let me know. You get the point.
Zemoga Takes Home 3 Davey Awards!
Every year the Davey Awards recognize the best creative work from small agencies, firms, and companies around the world. This year Zemoga’s piece for Men’s Journal: Milos Raonic and the Website re-launch for XPO were honored.