It’s outsmarting, not outsourcing

Let’s face it. We live and work in a world where the technology we use to make our lives “easier” changes faster than we can keep up with as consumers. Nothing easy about that.  Now, imagine being the innovator creating these inventions, struggling to be agile and fluid enough in their approach to invention so they can be competitive, without putting their eggs in the wrong tech basket or screwing up the creation of an innovation because they bit off something they never chewed before.


Spark! The process of making ideas come to life

You’ve just come up with the next great idea. While aha! moments serve as the foundation for progress and success, you’ve only embarked on the first step towards these results. To move forward, you’ll need to answer several questions for making it a reality.


The top 10 sharpest production tools your team needs to have in its shed

Confucius emphasizes the merits of diligence and experience stating, “the mechanic that would perfect his work, must first sharpen his tools”.  It is easy to fall into a production rut In today’s fast-paced world of technological “mechanics” as a result of “over-familiarity” with commonly used tools. At Zemoga, we’ve enjoyed the unique pleasure of working with our clients’ teams across multiple verticals in new technologies and platforms all over the world, constantly innovating new and exciting ways to accomplish our goals, or as we say at Zemoga “build better”.


Design Thinking & The Fiduciary Rule

How can Financial Services firms prosper in a post-Fiduciary Rule world? Looking at the rule’s potential implications through a design thinking lens can provide insights on best practices for a customer-driven world, especially from experiences in digital channels.


Prototyping Today

I still remember the days when prototyping used to be thought of as an add-on for projects. Building a prototype could be construed as difficult, demanding lots of “extra” work and force design teams to borrow resources from the technical teams very early in the process.


Product design within the agency? It’s possible

There’s skepticism around digital products created within digital agencies. One of the biggest challenges is that agencies have people working on multiple projects. Some people are not 100% dedicated to a single project but jump from one to another. There’s no problem with that, in fact, it may be done easily.


Follow The Yellow Brick Road…

We all remember the scene from the Wizard of Oz. That moment when they pull back the curtain and everything about the world of Oz is being run by some guy behind a curtain. If you don’t know this scene because you haven’t seen the Wizard of Oz, there is something wrong with you, but I digress. The whole story is they follow this path that leads them to the place with all the answers, only to discover something they weren’t expecting.


It’s Not Me, It’s You: Native Advertising

Let’s first get one thing clear. Native Advertising isn’t going anywhere. It’s growth is only upward and to be honest, I don’t mind it. Ultimately, as a digital design agency, we have to think about how to best interact with humans. The ethics of native advertising are well debated, and I won’t add to that debate. The key for me as a strategist is to find ways to connect with people that feels less disruptive. I know we in the tech world love “disruption”, but most of the world doesn’t, especially when it comes to how they interact with things on a day to day basis.