With expanding channels and platforms, audience fragmentation, and emerging technologies, business leaders are asked to do more with their digital budgets. Many US firms turn to outsourcing due to salary inflation driven by a digital talent crunch. The challenge is finding the right partners to supercharge digital efforts while maintaining quality and lowering cost. Zemoga’s recent work with a major global financial firm helped them save over 30% of their digital budgets by smartly outsourcing software support, experience production, and digital product prototyping. Below are three key elements to save budget while driving the top and bottom lines through outsourcing.
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Creating Exceptional Financial Services Content
Leading financial services brands are investing heavily in digital content to build and deepen relationships with consumers. This short primer lays out the basic elements to consider when deploying a financial content program.
Design Thinking & The Fiduciary Rule
How can Financial Services firms prosper in a post-Fiduciary Rule world? Looking at the rule’s potential implications through a design thinking lens can provide insights on best practices for a customer-driven world, especially from experiences in digital channels.
Emerging Technologies To Watch
The iPhone is 10 years old. The App Store, once the driving engine behind innovation, is now boring. And in that time, your company has gone mobile. It’s fiddled with an app of its own. It’s optimized checkout flows, gone all in on social, and remember toying with that wearables idea? The point is: tech is looking less like the Wild West, and more like settled business on some fronts. For now at least. Out there looming are technologies that could upend various sectors once again. New digital experience models could change how consumers and businesses discover, shop, and use products, and reshape the perception of products, themselves. Here are a few of the next-gen technologies to keep an eye on to stay on your toes.
Building Beyond Bricks & Mortar
User-centered design principles can aid Financial Services companies looking to build beyond their bricks & mortar footprint. Products, processes, and systems need to be crafted through a customer-centric lens. This means adopting more of a Fintech mindset and culture, placing a premium on the digital customer experience and developing new business models. Here are four ways to apply user-centered design today.
Maximizing Creative Technology Investments
Financial Services companies are in the vanguard of investing in digital to improve customer experience and internal operations. Regulatory and compliance requirements can make managing these efforts more complex. Below are recommendations for simplifying and streamlining workflow to maximize return on creative technology investments.
Post-Digital Transformation, Now What?
Digital transformation has been going on for decades. First it was on the financial side of the enterprise, then operations, then marketing. Today all these functions are attempting to integrate, with the customer at the center and technology and data holding it all together (and lots of consultants offering pov’s to the Board). At Zemoga we take a practical approach to building a better company through digital experience – more real world up than powerpoint down.
Mobile First – Evolution in Financial Services Experience
Designing and building for mobile first is critical for success in Financial Services. Whether built via responsive design techniques or native applications, mobile experiences (tablet and phone) are increasingly the first and most common point of interaction.