OTT content marketing helps brands build awareness, promote their offerings, and bring in revenue. Learn how to create an OTT marketing strategy for your business now:
More control. More convenience. And way more variety. It’s no wonder consumers have swiftly transitioned from traditional TV to OTT streaming, generating a wealth of new opportunities for content publishers and distributors.
Ante una situación como la que se está viviendo por el COVID-19, las compañías colombianas se encuentran en la búsqueda de nuevas alternativas para sus equipos de trabajo. Una de estas es el teletrabajo.
Every three decades or so, the media and entertainment industry undergoes a major metamorphosis. Since the first motion picture in the late 19th century, technical innovation and advances have transformed the industry from silent films to ‘talkies’ in the 1920s and from black-and-white to vivid color in the 1930s. Just two decades later, almost every family owned a television, and by the 1980s, a home video player was a must.
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will, too.
OTT ad revenues are expected to hit $5 billion by 2020. Pump up your profit margin with these simple tips for attracting advertisers to your OTT platform.
We take a look back on one of the most exciting years for Zemoga – we launched educational programs, expanded our Colombian offices, built a Device Lab, and have been growing our team to build better and more exciting things to come!
Friends of Zemoga (FOZ), our newest academic venture, was recently launched and brings together the influential digital industry leaders with local Colombian talent. We had the honor of welcoming a huge turnout of professionals at our Bogotá HQ for the first talk of its kind.
Colombia is the first country in the region to offer a world-class Device Lab driven by design thinking and developed with the same level of quality as Google and Facebook in Silicon Valley.
Content is king, but engagement wins it all.