Offshore vs. Nearshore 101: The subtle, but serious difference.

I get this question often. “What’s the difference between offshore and nearshore? Isn’t one just closer?” In a word, Yes. But the impact of that proximity can have a major impact across a multitude of project delivery challenges. So here is a simple comparison that more and more buyers of these services are seeing first hand.


Cultural collaboration is the key to partner success

The operation of outsourcing is becoming more prevalent and businesses are beginning to look at their options abroad, basing their choices on the assessments of a company’s cost, flexibility, and overall skills. But there’s one more highly critical piece to finding an outsourcing solution, and that’s finding the right cultural fit.


#10YearChallenge: Zemoga Edition

In an age where memes connect us within the weird world of the interweb, 2019 has already brought us with some pretty odd stuff (please don’t tell us you’ve done the Bird Box challenge!) But one of the challenges we can get behind is the #10YearChallenge. We know we’re a bit late to the trend so please excuse our tardiness due to some extra appreciation we took for some of the team celebrating 10 years or more with Zemoga.


Zemoga’s new Bogota HQ celebrates six months

We’re excited to share that our new headquarters in Bogota has just turned six months old, and we’ve been loving every minute of it! In fact, we’re still in our honeymoon phase and don’t see that slowing down anytime soon.


How a bot convinced our team to fill in the timesheet

Although it may sound like a bad advertisement cliché, we at Zemoga value people. Literally, we do. We carefully select the most skilled people in the industry to ensure their talent is delivered to the hands of our clients  — who, by the way, love us for that .  We reward the commitment and efforts of our team members that enable the company to leap to the next level. Our people’s time is a valuable resource and talent can trickle through your fingers if you don’t know how to measure it. This story is about how a simple, yet powerful idea like a chatbot, illustrated to our team the essential truth behind that statement. We transitioned from barely knowing how to successfully allocate our time, to incorporating a comprehensive daily timesheet report that fundamentally enhanced our team’s time management abilities.


The Jon Stewart Effect: People as platforms

[This post was originally written by Chad on Medium]

By now, most of the world knows about Jon (not John, flip) Stewart’s announcement to leave the Daily Show. I was sitting on my couch watching his latest episode when it showed up in my Twitter feed. To say I was bummed would be an understatement. I, like most people in this world, feel I carry a very full schedule… wife, two (almost three!) kids, job, friends, all while trying to balance it in NYC. The Daily Show is one of the few things I consistently watch each day. It’s my way of decompressing from everything that the day usually throws at me.

Everyone has come out with their piece on “Who should replace him and why”. This is not what one of those pieces. To be honest, I’m one of those die hards who would prefer we didn’t have to wonder who could replace him. What has been great reading are all the articles around the different people he, in essence, “launched”. The list is pretty fantastic.

Stephen Colbert, Ed Helms, Josh Gad, Steve Carell, and Rob Riggle.

Those are just a few of the bigger names that almost anyone in the US would recognize today. The list is so much longer, and you should Google it. They are some of the funniest people in comedy today.

This got me thinking about the idea of “platforms” and what it means to be one: to function with this idea that my role is People As A Service (PaaS). I’ve got a tech background (was just at a SaaS startup) so platforms have always been something I’ve been technically obsessed with creating. To build something that better and smarter things could be built upon is what most startups aim for, and rightly so.

But how do I do this as a person?

How do I ensure I can be a platform for others?

It might seem odd thinking that you are being built upon, but you are, whether you realize it or not. This is especially true for those of us that have many people reporting to us. Most people like to think linearly about these things, and it’s just not possible. We don’t exist on an island. We’re connected. Bottom line. People choose to build on platforms for many different reasons. Sure, some do it for solely for notoriety. I mean who wouldn’t want the gig as a correspondent on the Daily Show, or to work at Apple, Nike, Google?

I think ultimately the reason people take a certain position is because they’ve seen a precedent for it being a safe place to grow, and to learn. They see it as safe, and not in a bad way.

What makes Apple, Twitter, FB or Google such popular platforms is the deeper fact that they are safe to build on (as a piece of soft/hardware). Why do you think no one builds on Microsoft (unless Microsoft begs and pays)? Sure, all the guys I mentioned first offer innovative ways to reach people, but it’s because they’re safe & have proven themselves that people are drawn to them. That didn’t happen overnight of course. As with Jon, it took time to establish that reputation in the industry. It takes a level of trust and time to be a real platform (yea sorry, it can’t happen overnight).

We have to stop thinking of “safe” as a bad word. That it’s indicative of doing something that doesn’t matter, or not challenging. Amazing things can happen when you feel safe.

Every interview I’ve ever read with one of the new correspondents talking about making it on the show always had this phrase, “Jon just told me to be myself, to not try to be anyone else.” I can’t imagine a safer feeling walking into a situation, especially when you know you had people like Stephen Colbert come before you. Feeling safe is something we all want and if we were all honest, it’s something we want more than we let on.

Like any good platform, the future of what comes from it depends on how solid it is at its core.

It’s hard to build a safe environment, because it means people have to have the ability to try and fail. To build and to break. Most places/individuals, unfortunately, don’t work that way. It always makes me laugh when a leader tells someone to “run with something”, then basically follows that with all these “do’s and don’ts”. If we’re a solid platform, we should be okay with risk because we know we’re secure. Truth be told, most innovation doesn’t come from a lack of smart or creative people. It comes from people feeling safe enough to explore the boundaries (which means occasionally crossing them). It comes from them feeling safe enough to fail despite fear of what might come.

I have to be able to inspire trust in me as a leader so that when you break something you feel safe knowing it won’t shake me to my core. This is what most people fail to accomplish. Often as leaders, we’re terrified of people failing because we’re terrified that it could expose our weakness.

This kind of thinking stifles everything. Creativity, growth… and the list could go on. I get that people need guardrails and boundaries, and I believe great creativity comes from having them. The Daily Show provides guardrails in the form of segments to cover a topic. The rest is up to the correspondent – the angle they take, the type of humor they choose to leverage, etc. Ultimately, whether the bit fails or is a hit doesn’t affect what we’re all there for- Jon. He’s a platform, and like any good one, he’s solid.

He knows that if a bit fails, the person will only get better, and that the best thing he can do is continue to do what he does best, make us laugh. By being incredible at his craft, he makes it safe for everyone else to do the same.

As a leader, being/becoming a platform leaves us with one of two challenges:

  1. Step up your game: Most of us know leaders that are okay with average. It’s amazing how much this affects the ability of people around them to excel. This is where playing it “safe” becomes a bad thing. People can only build on top of you as a platform if you’re big enough to support them.
  2. Know who you are: This one is hard because there isn’t a linear answer to discovering this. It requires work; it requires developing your own version of building and breaking. It’s also something that is never-ending. Remember, a good platform might happen natively (through personal revelation) or from a 3rd party source (someone/thing around you).

So, how are you doing with helping the people around you feel safe?

If they break something, are you more worried about what it’ll do to you or are you secure enough to handle it?

There is, after all, a reason why what Jon has created what is being referred to as a legacy, and why most of us struggle to think about how someone can replace him. I do know this: whoever it will be will have to be more than solely funny because there are a lot of people who can “do” funny. They just damn sure better be secure enough to consistently build the future of funny for a new generation of watchers. That’s something only someone who has a true understanding of themselves as a platform can provide.

Here’s looking forward to The Daily Show with…


Here’s your calling: Be Zemoga’s Senior Strategist

You’re talented. You’re passionate. You have a strange affinity for the color green. Zemoga is looking for a Senior Strategist. Do you fit the bill?

Job Description:

As a Senior Digital Strategist for Zemoga, you will work closely with our clients to deliver inspired, innovative and creative digital product, marketing, and communication strategies. From overseeing the development and launch of new websites, products, and apps to campaigns engaging key audiences through digital media and social, you will make sure that our clients are proud of their digital brand presence and generating the results they are looking for. You will help make Experience Architecture real.

The Senior Strategist plays a key role in driving client strategy for both new and current clients, focused on illuminating the ideas and concepts that drive our agency’s engagement. You are a passionate, innovative big picture thinker who can connect all the digital dots from web to mobile to social to new emerging channels and more. You must want to be working in a fun, fast paced, entrepreneurial environment and thrive being around creativity and excitement. You will bring a creative and strategic approach and be able to help come up with exciting forward thinking ideas that strongly align with clients’ business goals.


  • Participation in the development, creation, and delivery of digital campaign strategies and tactics
  • Proven ability to provide excellent customer service and build positive client relationships. Some travel may be required
  • Willingness to work with a team, while also being extremely self-sufficient and motivated to do what is best for our clients
  • Experience using social media tools to create brand awareness and/or promote products and services
  • Possess a working knowledge of the latest digital marketing trends, tools and terminology
  • Solid experience reviewing and interpreting digital and social analytics


  • 4-6 years of relevant consulting or agency experience
  • Strong communication skills
  • Ability to multi-task and prioritize
  • Ability to move quickly across multiple brands in an extremely fast-paced environment
  • Very creative, detailed-oriented & diligent
  • Must be a self starter and team player

Please send your resumé to


Are you Zemoga’s next Business Development Manager?

Zemoga is seeking a Business Development Manager for its NYC office. The ideal candidate profile includes the ability to sell strategically, listen to a client’s challenges and craft a well thought out consultative response, in written form for RFP’s and presentations, or in person while having conversations with potential customers. This candidate is a confident presenter who understands the digital landscape, trends within multiple verticals including Media & Entertainment, CPG, ecommerce and professional services. They should have 4-6 years of relevant consulting or agency experience. They should be confident and versed in the role an agency plays, from strategy development and discovery through production and deployment of digital solutions.

Job Responsibilities:

  • Responsible for prospecting for new opportunities including identifying potential new Clients contacts, new divisions within current Clients and new Client verticals
  • Collaborate with Operations and Strategy Directors to conduct lead qualification
  • Manage and own opportunities that exist in the sales pipeline including:
      • Project Brief Creation & Management
      • Relationship Management
      • Internal Team Management
      • Creating decks/presentations/RFP responses
      • Coordination & Communications
  • Lead and manage the Scope of Work (SOW) creation process with key internal stakeholders including:
      • Internal Coordination
      • Scope & Budget Definition/Validation
      • Upon approval of SOW, facilitate Client on-boarding process and kickoff
  • Overall Revenue Management
      • Forecast/Pipeline Owner
      • Sales Strategy (outbound efforts)

Job Requirements:

  • 4-6 years of relevant consulting or agency experience
  • Existing & applicable book of business preferred, but not required.
  • Strong communication skills
  • Ability to multi-task and prioritize
  • Ability to move quickly across multiple brands in an extremely fast-paced environment
  • Very detailed oriented & diligent
  • Must be a self starter and team player

Please send your resume to