Today’s retailers and brands are facing an unprecedented amount of pressure to deliver digitally differentiated customer experiences, and that’s an understatement. As consumers continuously demand and expect digital and mobile-first shopping experiences, retail organizations can no longer simply tout that they have a digital offering. The truth of the matter is that the digital experience they do offer has to bring something new to the table, an experience that keeps consumers coming back for more, or retailers risk losing consumer share to the likes of Amazon.
NRF 2019: Building a Digitally Differentiated Retail Experience Begins with Zemoga
