OTT is Creating New Challenges and Opportunities for TV Networks

They say history tends to repeat itself and just like what it did to music, digital has completely transformed the TV industry. But rather than heed the warning signs, listen to frustrated consumers or embrace new models enabled by technology, TV networks were more concerned with negotiating favorable affiliate contracts, not upsetting the MVPDs (multichannel video programming distributors) such as Comcast or Charter, and preserving the status quo. It was comfortable. It was how business has always been done.

 

Your OTT App Build: In House or Out?

Whether or not you believe the future of TV is OTT (Over the Top, as in no cable box), having a solid strategy and solution that captures this continuing trend is paramount to any business that uses video or sees the overwhelming potential. It’s become common for consumers to “cut-the-cord” and give up cable TV and opt for SVOD services such as Netflix, Hulu, or HBO Now.

 

In the battle of the bundle, customer experience is everything

During the television industry’s “Post-network era” we witnessed the dominance of the big three networks: ABC, CBS, and NBC deteriorate. Cable companies began to offer subscribers in the United States content “bundles” that included a variety of new and exciting networks at once economical rates. Finally there was choice, and plenty of it.

 

Cultural collaboration is the key to partner success

The operation of outsourcing is becoming more prevalent and businesses are beginning to look at their options abroad, basing their choices on the assessments of a company’s cost, flexibility, and overall skills. But there’s one more highly critical piece to finding an outsourcing solution, and that’s finding the right cultural fit.

 

NRF 2019: Building a Digitally Differentiated Retail Experience Begins with Zemoga

Today’s retailers and brands are facing an unprecedented amount of pressure to deliver digitally differentiated customer experiences, and that’s an understatement. As consumers continuously demand and expect digital and mobile-first shopping experiences, retail organizations can no longer simply tout that they have a digital offering. The truth of the matter is that the digital experience they do offer has to bring something new to the table, an experience that keeps consumers coming back for more, or retailers risk losing consumer share to the likes of Amazon.