Maximizing Creative Technology Investments

Financial Services companies are in the vanguard of investing in digital to improve customer experience and internal operations. Regulatory and compliance requirements can make managing these efforts more complex. Below are recommendations for simplifying and streamlining workflow to maximize return on creative technology investments.

 

Post-Digital Transformation, Now What?

Digital transformation has been going on for decades. First it was on the financial side of the enterprise, then operations, then marketing. Today all these functions are attempting to integrate, with the customer at the center and technology and data holding it all together (and lots of consultants offering pov’s to the Board). At Zemoga we take a practical approach to building a better company through digital experience – more real world up than powerpoint down.

 

Building Better Digital Products in Financial Services

We’ve helped design and build a number of digital products for Financial Services firms in recent years and see recurring themes in this growing area. The shift to integrated Product Management, User Experience, and Technology teams has greatly improved both time to market and user adoption.

 

Millennial Early Onset Nostalgia and Yearning for Yesteryear

Nostalgia is one hell of a drug. Certain songs, places, people, and experiences conjure up fond memories of simpler times before job hunting and student loans crept into our lives seemingly overnight. Looking back on “the good ol’ days” offers an escape from our fast-paced, hectic lives by enabling us to “relive” or otherwise recapture pivotal moments of happiness that cultivated our present sense of self. Utilizing such positive emotions serves as a viable marketing tool, particularly when geared towards millennials who experience a cultural “information overload” that compresses their perception of time while enabling them to romanticize over experiences from the not-so-distant past.

 

So Long and Thank You, Rene!

Zemoga was honored to pair with PENCIL for a second time, this summer welcoming Rene Lopez as our Fellow. Rene has been an integral part of our team over the past three months.  He is a bright young man who always has his hand up to help and has taken on every task thrown his way.

 

Three-Ring Political Circus: Marketed Candidacies for America

Stream GOP debate coverage via smartphone live and in nail-biting HD. Catch all the action, shouts, ridicules, taunts, and occasionally relevant conversation in our highlight reel as you lethargically scroll through your newsfeed. Follow both candidates on Facebook and twitter as they shamelessly attempt to denounce their opponent.

 

Colombia’s Explosive Digital Immersion

Colombia’s engagement with digital and mobile activity has increased exponentially over the course of the past decade. The nation boasts the third largest percentage of total population online in Latin America. According to GlobalCollect and Newzoo, Colombia had the third-largest Internet user base in Latin America last year, with 31.6 million, trailing only Brazil (118.6 million) and Mexico (56.1 million). While the sheer size of their populations will keep the two Latin American giants solidly in their positions, Colombia was well ahead of the other historical regional giant, Argentina (27.0 million).

 

Pokéfever: A Digital Empire Twenty Years in the Making

I want to be the very best, like no one ever was… the anthem sung by a generation of elementary school pokemaniacs whose obsession with Nintendo’s 1996-1998 release of Pokémon Red, Blue, and Yellow sparked the genesis of perhaps the most lucrative and sensational video game franchise of all time. Young Millennials of the late 90s quickly became immersed in all facets of “Pokelife,” which included several video games, a television spin-off, a turn-based card game, and countless other varieties of merchandise that commanded the attention of young consumers eager to “catch ‘em all.”

 

Snapchat: The Power of Content

The influx of likes, updates, notifications, and suggestions that constantly flood the newsfeeds and smartphones of consumers steadily truncates their ability to process the influx of rapid-fire digital signals and messages. Such messages flash across their screens for brief intervals of time and are whisked away with a swiping thumb motion just as quickly.