No longer just for nerds, gamification hits the mainstream with big brands adopting it and millions being poured into it. The infographic below (via Big Door) walks you through the big news from 2011 and the predictions for 2012.
Month: January 2012
The Real ROI of Social Media
by Briana Campbell (@MsMatchGirl)
As the head of social media here at Zemoga, and as a person who finds herself firmly ensconced in the burgeoning New York city tech scene, I spend a lot of time thinking about, talking about and explaining the ROI of digital marketing via social media.
We’ve explored it a bit here before, with posts from Russ Ward on measuring sentiment and my own post on The ROI of Your Mom. It is, however, the conversation that’s not going anywhere.
Link Love: Highlights from the first Week of 2012
If you’re anything like us, you spent a good part of this week responding to emails and catching up with clients. And though your reader of choice was probably jam-packed with tons of articles – and most probably surround the predictions of XYZ thought leader, media influencer, guru for social media in 2012, we’ll leave those out. But there are a few you may have missed.
Seminar: Interaction Design for Mobiles
by Luis Alveart
Aware of the relevance of the mobile environment, some of the Zemoga team attended the online seminar: Interaction Design for Mobiles. The person in charge was Dani Armengol from Usolab, a firm located in Barcelona, Spain.
The colloquium was very revealing, as we learned interesting and surprising information about the growth of online purchases on mobile devices. We also learned that in the near future people will have more mobile hardware than they will desktop computers, so we need to be prepared to respond to that trend and offer better solutions and more engaging experiences.
Will the Real Definition of “Like” Please Step Forward?
by Ted Rubin (@TedRubin)
Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.” However, let’s look at it from the Facebook business page standpoint of a “Like.” First, what does the term “Like” mean in social media?
The fourth edition of the Oxford Dictionary of Current English lists the verb “like” as follows:
like2*v. (likes, liking, liked) 1 find pleasant or satisfactory.
2 wish for; want.
PR in the Age of Social Media
by Briana Campbell (@MsMatchGirl)
I saw this Tweet from @swissmiss, right before the holidays, and it got me thinking about how companies – small and large – are using social media as a PR channel, to promote themselves and their products. And about how so many of them are doing it wrong.
Dear designers wanting to get something published on a blog: Don’t send a mass-email to all the big blogs out there. It doesn’t work.
— Tina Roth Eisenberg (@swissmiss) December 21, 2011
Ringing in the New Year With Cheer
In celebration of the New Year, we thought we’d share the favorite drinks of some of our favorite creative people.