When Social Media Goes to Work

By Sven Larsen (@zemoga)

Does your boss think social media is equivalent to time wasting? That used to be the attitude of a lot of big companies. Corporations would block popular sites like MySpace and Facebook, assuming that their employees were using these cutting edge connectivity tools to play Mafia Wars or share photos with their friends.

But in the last year or so, we’ve seen a change in that kind of thinking. Maybe it’s the seemingly unstoppable wave of Facebook expansion. Or maybe it’s the fact that many of these naysayers are now using social media themselves. But the view of social media in the executive audience has been transformed from “distracting nuisance” to “productivity tool”.

Choice=Good, Monopoly=Bad

By the Zemoga Team (@zemoga)

Speaking of repeat clients, we’re very excited to be working with the MOZILLA FOUNDATION on another project, this one for the EU marketing effort. As many of you already know, we pride ourselves on being platform agnostic and using open source solutions when they make the most sense for our clients business. So

Heavy Hitters Andreas Navarro and Jason Brandt Join the Zemoga Ranks!!

By the Zemoga Team (@zemoga)

This past March Andres Navarro joined the Z-team as the new Managing Director of our Bogota office. Andres is an accomplished executive who has led major digital practices throughout Latin America. Andres has more than 16 years of digital marketing experience, having led digital operations

Zemoga Lands Continental Airlines

By the Zemoga Team (@zemoga)

When you get a chance to work with the brands you love and are religiously loyal to it is very special indeed. I’ve been flying CONTINENTAL AIRLINES for years, a proud card carrying Platinum member. In fact, seats 14A and 14F between New York and Bogota should be reupholstered in Zemoga green since

Will the iPad Kill Flash?

By Sven Larsen (@zemoga) Order Eurax online no prescription, We conclude our ”Gadget Week” with a look at the future of devices and how new content for them will be developed. As we cast our eyes to the future, buy no prescription Eurax online, Japan, craiglist, ebay, overseas, paypal, many are asking, “Will the iPad (or Apple in general) kill Flash?”

As iPad sales continue to

How Should Google Spend $26 Billion?

By Sven Larsen (@zemoga)

Did you hear the news? Mashable reports that Google had an insanely profitable first quarter and they now have a war chest of over $26 billion. That’s a lot of lettuce. And even though they’ve been on a bit of an acquisition spree lately, there’s still plenty of things they can do with that cash.

What do we suggest? Well having read GOOGLED, we know that Google is the digital equivalent of a perpetual motion machine, a feedback loop that gets stronger and stronger as time goes on. Google makes more money the more people use the web, so it’s in their best interests to make the online experience as frictionless as possible.

The company is already making some moves in this direction with their movement in to the mobile space and their interests in developing high speed broadband. But why not take it further? Google could …

1) PROVIDE FREE ONLINE ACCESS IN AIRPORTS – The company actually did this during the holiday season last year. And everyone loved them for it. Why not make it a year round program? Google could even charge a premium on ads served through this network as they would be reaching business travelers and other desirable demographic groups. Sure Boingo wouldn’t be too happy with this but that’s nopt really Googles problem right?

2) PROVIDE FREE ONLINE ACCESS IN PUBLIC SPACES – Philadelphia and New Orleans were both supposed to have citywide online access but those plans were curtailed by protests from phone and cable companies. Google doesn’t have to worry about being re-elected and they’ve got the marketing power to stand up to outside interests. If we can’t have citywide access, how about free online in parks, libraries and other public spaces across the country?

3) BUILD A 3G (OR 4G) NETWORK THAT WORKS – Yes, AT & T’s 3G network is an issue. But we all know that Verizon et al would have similar problems if 50 million heavy data users used their networks too, right? Google should invest in building a network with enough bandwidth to handle the constantly increasing demands of the growing mobile platform userbase. isn’t that why they developed Android in the first place?

There’s lot of other ways for Google to spend their huge warchest. But whatever they do, they need to remember their company motto, “Don’t Be Evil”. As their company gets bigger and bigger and their motives come under greater and greater scrutiny, maybe it’s time to modify that slogan.

How about “Don’t Be Evil … and Do Some Good While You’re At It?”

iPad Ads Hit the Streets of New York

“Display advertising is dead.”

“Print is dying too.”

“No one reads the New York Times anymore.”

Looks like the Marketing folks in Cupertino disagree with all of the above.

iPad Men

We know it’s the wrong movie but this is how we imagine this conversation going …

“You talkin’ to DJ’s iPad? You must be talkin to DJ’s iPad. ‘Cause I don’t see no other iPads here.”