No longer just for nerds, gamification hits the mainstream with big brands adopting it and millions being poured into it. The infographic below (via Big Door) walks you through the big news from 2011 and the predictions for 2012.
Digital Thoughts
The Real ROI of Social Media
by Briana Campbell (@MsMatchGirl)
As the head of social media here at Zemoga, and as a person who finds herself firmly ensconced in the burgeoning New York city tech scene, I spend a lot of time thinking about, talking about and explaining the ROI of digital marketing via social media.
We’ve explored it a bit here before, with posts from Russ Ward on measuring sentiment and my own post on The ROI of Your Mom. It is, however, the conversation that’s not going anywhere.
Link Love: Highlights from the first Week of 2012
If you’re anything like us, you spent a good part of this week responding to emails and catching up with clients. And though your reader of choice was probably jam-packed with tons of articles – and most probably surround the predictions of XYZ thought leader, media influencer, guru for social media in 2012, we’ll leave those out. But there are a few you may have missed.
Seminar: Interaction Design for Mobiles
by Luis Alveart
Aware of the relevance of the mobile environment, some of the Zemoga team attended the online seminar: Interaction Design for Mobiles. The person in charge was Dani Armengol from Usolab, a firm located in Barcelona, Spain.
The colloquium was very revealing, as we learned interesting and surprising information about the growth of online purchases on mobile devices. We also learned that in the near future people will have more mobile hardware than they will desktop computers, so we need to be prepared to respond to that trend and offer better solutions and more engaging experiences.
Will the Real Definition of “Like” Please Step Forward?
by Ted Rubin (@TedRubin)
Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.” However, let’s look at it from the Facebook business page standpoint of a “Like.” First, what does the term “Like” mean in social media?
The fourth edition of the Oxford Dictionary of Current English lists the verb “like” as follows:
like2*v. (likes, liking, liked) 1 find pleasant or satisfactory.
2 wish for; want.
PR in the Age of Social Media
by Briana Campbell (@MsMatchGirl)
I saw this Tweet from @swissmiss, right before the holidays, and it got me thinking about how companies – small and large – are using social media as a PR channel, to promote themselves and their products. And about how so many of them are doing it wrong.
Dear designers wanting to get something published on a blog: Don’t send a mass-email to all the big blogs out there. It doesn’t work.
— Tina Roth Eisenberg (@swissmiss) December 21, 2011
What We’re Looking Forward To in 2012
When the team was asked about the innovations they’re most looking forward to in the coming year, it was no surprise that Russ Ward was first to step up, sharing a few things that he’s excited to see in 2012.
The Innovations That Defined 2011
I asked some of the Z-team to share what they thought were the digital innovations that defined 2011.
Of course the iPhone 4S (and its best pal Siri), the Kindle Fire and the iPad2 came up as obvious in the course of the conversation. But as we here at Zemoga don’t deal in the obvious, we thought we’d touch on a couple of smaller innovations that not only made big impressions in 2011, but will lead us into a whole new path for 2012.
Read more
Does the Kindle Fire Need More of a Spark?
by J. Vegerano
As I heard Amazon was going to release the Kindle Fire a few months ago, I must admit, as an Android fan, and with the mass disappointments (Excluding the Galaxy tabs) in the Android tablet market, I was hoping the Fire would light the “spark” needed to finally offer a legitimate challenge to the almighty iPad.
Sentiment Analysis | Part Three: Social Media Sentiment & Customer Satisfaction
by Russ Ward (@russcward)
I thought that I could concentrate on Social Media Sentiment to be an emotional indicator of a community about a brand, product or service however others doing academic research on the subject have found that Sentiment is more than just an emotional indicator.