by Jason Brandt (@jasondmg3)
There are few core tenants as sacred in the world of direct marketing as Customer Lifetime Value (LTV). In fact, almost every major direct response, continuity or loyalty program is based on core LTV philosophies that have been around since before the Don Draper era.
Speaking of music… Colombian hip-hop artists ChocQuibTown are nominated for a Grammy for Best Latin Rock, Alternative Or Urban Album for their album Oro. Pretty cool.
Just a little “hello” from some of the team in Zemoga’s Bogotá office!
Did you burn your Año Viejo doll on New Year’s Eve like these folks? Did you eat twelve grapes? Or did you do it New York style with Times Square and champagne?
How did you ring in the year?
by Briana Campbell (@MsMatchGirl)
I was reading Ad Age this morning and came across the article Why It’s Time to Rethink Viral Marketing by Craig Daitch. Mr Daitch makes some interesting points about viral marketing, tracing its digital routes back to 2004’s Subservient Chicken (conceived by some old friends of mine over at Barbarian Group) – when going viral meant that people had to go through the process of composing an email, or, at the very least, pasting and copying a link into AIM or onto their MySpace profile – through today’s Old Spice Man. He talks a lot about SEO and makes the point that it is better for marketers to think about “embracing sustainability when it comes to your viral campaigns.” While, I agree with many of his points, it was the comments field that really got me thinking.
By Briana Campbell (@MsMatchGirl)
I don’t know about you, but I love going to see bands play – huge stadium shows, indie bands in intimate clubs, cult favorites that I have loved since University… I love the experience. Seeing a friend play at a small club in Manhattan last night, I thought – as I uploaded a photo of him to my Facebook page and then Tweeted my location, from my phone – about how very different the concert experience is in the digital age than it was even a couple of years ago.
Beto Hernandez on Calle de Palomar Principe, The Street of The Pigeon Prince.
Even very old cities have architecture influenced by somewhere else. Here, Beto Hernandez explains that the architecture around the plaza in Bogotá is Spanish-style, which is, in turn, based on Roman.
Sometimes the best way to see a city is to look at it from above.
In Bogotá, you can drive up a mountain path and look over the city. Even from this vantage point, it’s hard to truly appreciate the vastness of the city.
Every city has its own particular brand of street performer. How about yours?