By now, you’ve all seen the Google blog post announcing Search, plus Your World. We thought we’d touch on a few points about social in your search before the technical speak comes your way.
Author: Briana Campbell
The Real ROI of Social Media
by Briana Campbell (@MsMatchGirl)
As the head of social media here at Zemoga, and as a person who finds herself firmly ensconced in the burgeoning New York city tech scene, I spend a lot of time thinking about, talking about and explaining the ROI of digital marketing via social media.
We’ve explored it a bit here before, with posts from Russ Ward on measuring sentiment and my own post on The ROI of Your Mom. It is, however, the conversation that’s not going anywhere.
PR in the Age of Social Media
by Briana Campbell (@MsMatchGirl)
I saw this Tweet from @swissmiss, right before the holidays, and it got me thinking about how companies – small and large – are using social media as a PR channel, to promote themselves and their products. And about how so many of them are doing it wrong.
Dear designers wanting to get something published on a blog: Don’t send a mass-email to all the big blogs out there. It doesn’t work.
— Tina Roth Eisenberg (@swissmiss) December 21, 2011
Ringing in the New Year With Cheer
In celebration of the New Year, we thought we’d share the favorite drinks of some of our favorite creative people.
What We’re Looking Forward To in 2012
When the team was asked about the innovations they’re most looking forward to in the coming year, it was no surprise that Russ Ward was first to step up, sharing a few things that he’s excited to see in 2012.
The Innovations That Defined 2011
I asked some of the Z-team to share what they thought were the digital innovations that defined 2011.
Of course the iPhone 4S (and its best pal Siri), the Kindle Fire and the iPad2 came up as obvious in the course of the conversation. But as we here at Zemoga don’t deal in the obvious, we thought we’d touch on a couple of smaller innovations that not only made big impressions in 2011, but will lead us into a whole new path for 2012.
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#FF | Follow Friday: The Z-team
The Z-team is pretty active on Twitter, as you may have guessed.
Simply App-tastic
by Briana Campbell (@MsMatchGirl)
I’ve been thinking a lot lately, as evidenced by last Wednesday’s post, about apps. The ones you need and the ones you don’t need. The ones you thought you’d use and the ones you download and never use again.
So, I’ve got my new iPhone and I’m starting to download apps. As you can see from the above screenshot, I’ve got Angry Birds (need) and Camera+ (recommended by a friend, but one I so far use in a re-touching/editing way. And one I reach for after Instagram.) And maybe it’s because I’ve already owned a smartphone, but I’m just not going nuts for the app store like I thought I would be.
App-etizing: 5 iPhone Apps for Your Thanksgiving Day
by Briana Campbell (@MsMatchGirl)
Reading BetaBeat yesterday, and their preview of the Macy’s Thanksgiving Day Parade® app, I started to think about the other apps that we’d be utilizing this Turkey Day.
Moving Beyond the Buzzwords
by Briana Campbell (@MsMatchGirl)
As a digital agency – a digital innovation firm – the Z-team are certainly no strangers to creating innovations that disrupt the status quo. Perhaps that’s why this article on creating disruptive retail experiences caught my eye a couple of weeks ago.