
By Sven Larsen (@zemoga)
I’m catching up on some reading thanks to a few business trips. One of the volumes I was most looking forward to consuming is Ken Auletta’s GOOGLED, a comprehensive history of the search giant. While I’m just a couple of pages in to it so far, I can tell the book is going to provide some unique insights.
A passage from the book that really caught my attention was a quote from Google’s Chief Economist, Hal Varian. “The internet makes information available,” opined Varian, “Google makes it accessible.” It’s a concise summary of Google’s business but it also captures the essential struggle for all of us in the digital communications business – how to take raw data and turn it in to something compelling for consumers.
It’s my strong belief that as social media becomes more and more integrated in to our lives, accessibility will become more and more of an issue. Already, we’ve seen celebrities (both real and web versions) deleting Facebook pages and declaring Twitter blackout periods. In almost all these cases, it’s not the constant demand for content that these services require that is cited as the problem. It’s keeping up with the massive flow of information the other way. With literally millions of tweets and Facebook postings what are we supposed to pay attention to? Read more